BKNG Booking Holdings Inc.

Consumer CyclicalTravel Services
$172.73
2.62%
50
QScore Signal
Hold
Confidence: MEDIUM
Long-Term
53
Short-Term
47

Value

41
P/E22.17
57
P/B-15.64
5
P/S4.83
50
EV/EBITDA14.38
46

Growth

52
Revenue Growth13.4%
56
EPS Growth-4.8%
45
FCF Growth15.1%
57

Momentum

37
12-Month Return-16.4%
24
3-Month Return-2.9%
45
1-Month Return-4.6%
29
RSI (14)28.05
60
50/200 MABearish
30

Profitability

72
ROE-95.8%
41
ROA22.2%
88
Gross Margin100.0%
90
Operating Margin34.3%
75
Net Margin22.2%
69
FCF Yield6.7%
82

Risk

53
Beta1.10
75
60-Day Volatility43.1%
35

Generated 5/7/2026, 7:11:12 PM · How is this calculated?

QScore Analysis

The QScore of 50 for BKNG indicates a neutral outlook, with the stock's strengths and weaknesses balancing out. The company scores high on profitability, driven by its strong operating margin and high gross margin, but is dragged down by its momentum, which exhibits a bearish trend with a 12-month return of -16.4% and a low RSI of 28.0. Notably, the long-term and short-term scores diverge, with the long-term score being 6 points higher, suggesting a slightly more favorable outlook over the longer term. BKNG trades at a P/E of 22.2, which is relatively in line with its growth prospects, including 13.4% revenue growth and 15.1% free cash flow growth.

Generated by AI from the underlying QScore factors. Not investment advice.